Activity 10

Activity 10 Print Advertisement Analysis

Chosen ads- Nespresso ad, South Australian wines & GH.MUMM Champagne ad.


1.What audience is the advertisement trying to appeal to?

Nespresso: Middle aged women who buy coffee and think Nespresso coffee with the coffee that George Clooney must drink.
South Aus Wines: Young adults to middle aged people and couples who love nice wine
GH.MUM Champagne: Wealthy adults, mainly adult women who go to or hold up-market functions.

2.How is the product positioned in the Ad? Does the company use a photographic image of the product?

Nespresso: Bottom left of single page spread
South Aus Wines: In the actual image in the female subjects hand
GH.MUM Champagne: Bottom left of the double page spread


3.How is the taste and texture of the product communicated?

Nespresso: Through the smooth, rich background colour choice in combination with the flowy almost hand written style font.
South Aus Wines: Through the subjects expressions and carefree easygoing attitude, as if choosing a wine wasn’t hard.
GH.MUM Champagne: Through the use of floating red like bubbles floating through the soft picture.


4.How do the headline and tagline of the advert help draw in the viewer?

Nespresso: “Coffee, Body, Soul” – This tagline plays on the saying “mind, body and soul” It gives the feel that many coffee drinkers have and that is that they cant live without it, they must start the day with a coffee etc. So therefore I think this tagline is effective.
South Aus Wines: “A brilliant blend” – This instantly makes the viewer feel as if any wine that comes from South Australia will be a good choice. I think this tagline was a safe choice.
GH.MUM Champagne: “The Art of Improvisation” – To me this tagline doesn’t work, I think they should have gone down the path of tradition and quality, putting expensive alcohol and the word improvisation in the same ad creates confusion.

5.In your opinion is the advertisement effective?

Nespresso: Yes, I think Nespresso is on the right track to grabbing the attention of their intended target market.
South Aus Wines: This ad just works for me, it appears to be a well thought out ad and it makes me feel comfortable as a customer to now buy South Australian wine, I’ve been sucked in!
GH.MUM Champagne: I love the photography and the idea of this ad but the tagline kind of ruined it for me, it’s amazing how the wrong phrase can ruin what could have been a nice advert.