‘Online Design Basics’
A reading from Downman, Scott (2008) Edit: A Guide to Layout, Design and Publication,
Oxford Press: Sydney
1. What is Pacing?
Pacing is referred to in this article as “not only the design of a page but also to the content”. McCombs (2007) said that “pacing relates to all the elements in online news presentation: the written stories, links, slide shows and pod casts”.
2. True or False: A reader spends more time with a print edition than they do with an online news presentation.
False, according to the Poynther Institute (Quinn 2007a).
3. What are some tools that online designers create in layouts that help readers remember key information?
Timelines, fact boxes, question and answer, presentations, graphics and by including numbers and statistics.
4. What is the simplicity equation?
Clear links + identifiable location= happy readers
5. What is the first thing someone sees and the most important element of your site when the viewer first logs on?
The Navigation bar or “nav” bar because it is what connects the readers with the stories.
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